Company Overview

For stores:            not enough visitors, too few purchases.
For consumers:     too many products, not enough relevant information.

StoreXperience is the answer to both problems.

Every consumer has experienced, at one time or another, the frustration of traditional in-store shopping with confusing product specifications, poor customer service, and uncertain product availability. Likewise, stores struggle to drive traffic to points of sale, increase the visits-to-purchases ratio, and increase sales. In addition, many of the largest retailers have built an online-presence but do not offer the integrated multi-channel retail experience consumers expect.

Based on these simple observations, the StoreXperience team set out to create a service offering that uses mobile phones as natural communication channel with the consumer, and delivers tangible value to all parties.

The mission of StoreXperience is to transform the shopping experience in traditioanl retail stores by providing consumers a Personal Shopping Assistant accessible through mobile phones, and stores a powerful Consumer Management Application, that together create true interactivity between the store and the consumer to:

• Assist the consumer in making smart buying decisions through rich product information,
• Faciltate purchasing decisions with product associations, special offers and advertising,
• Deliver non-intrusive mobile marketing to the consumer based on shopping context and consumer priorities

These objectives are reached through a business service offered to stores and brand in the form of an on-demand consumer management application connected to a multi-platform mobile application. The service is designed to minimize up-front investments from retail stores and add substantial value without deep system integration.

StoreXperience is a privately held company founded in 2007. The company is incorporated in the state of Delaware and headquartered in Berkeley, CA.
The company is a member of the Microsoft Start-up Accelerator Program, and the PICOM (the European Retail Industry Cluster).
It launched its initial product offering at the annual convention of the National Retail Federation in the first quarter of 2008.

StoreXperience has reached important milestones and successfully addressed some of the most pressing technical and market challenges. Accomplishments to date include:

• Built and launched its initial service offering
• Validated market demand in the US and Europe
• Secured valuable strategic partnerships with leading technology vendors committed to the retail market
• Demonstrated its initial value proposition through a live deployment at the NRF Big Show in New York